Style trends of the 60s fashion are at the peak of popularity once again.
Legendary 60s – is a decade of the brightest fashion world – it was free and expressive.
60s fashion is the youth fashion
Saved from cherrylady.ru60s fashion is a solemn procession of the youth fashion. Click To Tweet
By the 60s years, lots of young people have become financially independent from their parents. They wanted to be special and not similar to each other. They wanted listen to special music and wear special clothes, that emphasized the distinctive features of the new generation. So that fashion companies began working exclusively on youth. In addition, scientific and technological progresses were growing up – world needed educated people. So in 60s years there has been a real “educational boom.”
Youth discovered that radical change in the style of clothing – is the most effective tool, which gives opportunity to emphasize 60s youth difference from the older generation.
Elvis Presley, Bill Haley, John Lennon, Mick Jagger, Jimmy Hendrix, Janis Joplin, Jim Morrison and others – they were really charismatic personalities, embodying “the swinging 60s”. This famous term appeared due to the magazine «Time» April 15, 1966, that called London “The Swing City”. It was the first city, where designers began creating clothes just for the young.
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An important feature was in the total use of artificial materials for clothing creating. This has resulted in the fact that the fashion clothing became available to virtually all classes and social estates. And thus boundaries of the visible differences began to blur.
History, origins and aftershocks
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In 1960 lots of great fashion designers started their careers. Click To Tweet Not only journalists, but also fashion sellers gathered fashion shows all over the world. These shows took their places twice a year in Paris, which has become the capital of fashion world. And also the introduction of copyright licensing for griffe or brand label clothing have greatly contributed to the formation of fashionable economic infrastructure in France .
During 50s fashion trendsetter was in France. Despite the fact that there has come a new decade, France was still offering style of “refined femininity” – elegant dresses and suits, gloves and pearls. Through innovative beginnings, in the early 60’s, the capital of the fashion world has moved from Paris to London. Ever since the second half of 50s London began to open up alternative shops for young people in King’s Road and Carnaby Street. These streets became in 1960 the most fashionable streets in the world.
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Thus has begun the craze for famous brands. Also, keeping status of the High Fashion was due to the sale of legally sanctioned clothing patterns, known as toile, as well as the emergence of a powerful perfume industry.
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60s fashion undergo more significant changes in the direction of freedom and provocative femininity than all previous decades. Also I want to mention that at that times there appeared a vintage style direction. That all began with the fact that lots of people have started buying furniture and clothing from the 20s epoch. Accordingly, prices for old (so that vintage) things went up and their purchase was normal only for wealthy people. Moreover, this practice fashionistas considered a top of style and taste.
60s fashion innovations
The sense of style completely changed its direction. It was a period of hippie subculture rapid flowering , and, so that self-expression and rebellion growing up. And it should be noted that 60s fashion favored more the bohemian sophistication in clothing. There appeared more feminine silhouettes: a legendary little black dress and the first in fashion history mini skirt.
Marshall McLuhan insisted that clothing is a continuation of skin. Click To Tweet London designer Mary Quant also contributed that small length should be officially admitted into the world of fashion, becoming a recognized style of the twentieth century.
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Figure beauty and individuality of the image, demonstrated by the elegant and tastefully furnished dress – is the main secret of 60s fashion.
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In 1964, American designer Rudy Gernreyh presented a topless swimsuit – monokini . And in the 1965th – a thin flesh colored nylon bra , which became known as the “braless”. This phenomenon can be called a new demonstration of “body awareness” concept. Dresses, opening up the legs to the upper part of the thigh, were called “mini” and they became another stone of this concept foundation.
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60s fashion, by the way, was the first decade in which slimness and demonstrative leanness became a mandatory standard of beauty. And Pierre Cardin was the author of this legendary beauty idol.
In those decades appeared a set of entirely new and bold fashion ideas. For the first time emerged the concept of “youth fashion”. But the special roles were for style icons of 60s fashion – US first lady Jacqueline Kennedy, the film star Catherine Deneuve, as well as modeling business legend – “the twig-girl” Twiggy. Their images literally destroyed conservative foundations that prevailed in women’s fashion and created a new standard of style.